Alindóg
TernoHand-piña terno, calado bodice
Bespoke House · Est. 2014 · Makati
The art of the terno
A Manila atelier for the modern barong Tagalog, the couture terno, and occasion wear cut to a single body. Draped in piña and jusi, finished by hand — one garment, one person, no two alike.
- 11
- Years bespoke
- 40+
- Hours per terno
- 6
- Fittings, at most
Hand-piña terno, calado bodice
Piña Terno Barong Tagalog Jusi Calado Made-to-Measure Silk Hand-Embroidery Alta Costura Piña Terno Barong Tagalog Jusi Calado Made-to-Measure Silk Hand-Embroidery Alta Costura
01 — The Lookbook
Pieces cut for one body
A living archive of commissions — barong, terno and occasion wear. Every look is remade to your measure. Prices from.
Bagwis
BarongSlim jusi barong, shadow embroidery
Sinag
BridalBridal terno, hand-beaded alas
Dalisay
OccasionJusi cocktail suit, calado lapel
Marikit
TernoChampagne silk terno gown
Katipunan
BarongCoat barong, embroidered placket
Habagat
OccasionDraped silk gown, bias cut
Liwayway
TernoPiña-seda terno, sculpted sleeve
Pag-asa
BridalBridal set, cathedral train
02 — The Bespoke Process
Eight weeks, by hand, from muslin to mirror
Every commission follows one unhurried path. You are present at each turn — this is a garment made with you, not merely for you.
- 01 Week 1 · 90 minutes
Consultation
We begin over kapeng barako in the atelier — your occasion, your references, the fabrics you love. We take some forty measurements and photograph your posture. No two bodies are drafted the same.
- 02 Weeks 2–3
Pattern & Toile
A bespoke pattern is drafted to your figure, then cut in muslin as a toile. You try the shape in the raw before a single thread of piña is touched — silhouette, sleeve height, the fall of the skirt.
- 03 Weeks 4–7
Fittings
Three to six fittings refine the line. Embroiderers hand-work the calado and beadwork on the frame; the barong placket and terno alas are shaped and pressed by hand until the garment stands on its own.
- 04 Week 8
The Reveal
A final steam, a last mirror. Your piece is delivered in a linen garment bag with a care card and the pattern kept on file — so the next commission begins already knowing you.
Ready to begin the first fitting?
Reserve a Consultation 03 — Craft & Heritage
Cloth woven by generations, cut for now
We work only with heritage Philippine textiles, sourced direct from weaving communities in Aklan and Laguna. A single metre of hand-loomed piña can take days to weave — so nothing here is rushed, and nothing is disposable. This is slow fashion the way our lolas knew it.
- Piña Kalibo, Aklan
- Fibre hand-scraped from red Bisaya pineapple leaves, knotted thread by thread and woven on a pedal loom. Translucent, cool, impossibly light — the soul of formal Filipino dress.
- Jusi & Piña-Seda Lumban, Laguna
- A crisp silk-organza weave, sometimes blended with piña for body. It holds the sculptural butterfly sleeve of the terno and the clean line of a modern barong.
- Calado & Sombrado By hand · in-house
- Open drawn-thread lacework and shadow embroidery worked entirely by hand — the fine, breathing ornament that turns cloth into heirloom.
One client at a time, behind a closed door
04 — The Atelier
Request an Appointment
By appointment, always.
Seda is a private salon on the second floor of a converted warehouse in Makati — no walk-ins, no crowds. Each visit is reserved for a single client, so the mirrors, the swatches and the maker's full attention are yours alone.
Studio Hours
- Tuesday — Friday
- 10:00 — 19:00
- Saturday
- 10:00 — 17:00
- Sunday — Monday
- By private request
Find Us
2F Karrivin Plaza, 2316 Chino Roces Ave Ext,
Makati City 1231, Metro Manila
05 — Press & Features
“Seda has quietly become the name Manila's dressmakers whisper — a house that treats the terno not as costume, but as living couture.”
The calado work is so fine you want to hold it to the light.
A modern barong that finally fits like it was drawn on you.
Slow, exacting, and unmistakably Filipino.
Vogue PH Tatler MEGA Metro.Style Preview Rank
06 — Book a Fitting
Begin your commission
Tell us a little about the occasion and the piece you have in mind. We reply within two business days to arrange your private consultation.
- Consultation fee
- ₱2,500, fully credited toward your commission should you proceed.
- Lead time
- Six to eight weeks for most pieces; twelve for bridal. Rush work by arrangement.
- Prefer to talk?
- Call the atelier at +63 2 8555 1942 or Viber +63 917 642 0185.
Salamat po.
Your enquiry is with the atelier. We'll be in touch within two business days to arrange your consultation.